Rare Beauty Vs. Kylie Cosmetics

There are a lot of famous brands in the United States. It was launched a few years ago in August 2020 at the stores Sephora and their official website Rare beauty.com by U.S. singer and actress Salena Gomez. It has achieved remarkable global success in just a few years. On the other hand, Kylie Cosmetics is owned and launched by Kylie Genre. It also gained immense popularity because of its association with Kylie’s personal brand and social media influence. Kylie Cosmetics launched its first product a liquid lipstick and lip liner set on 30 November 2015. Kylie Cosmetics formerly known as Kylie Lip Kit. Here in this article, we will discuss Rare Beauty Vs Kylie Cosmetics.

1. Product range:

Rare Beauty

Rare Beauty has lots of products such as foundations, concealers, eyeshadows, blushes, lip products, and many more. The liquid touch weightless foundation of Rare Beauty received lots of appreciation for its broad shade ranges. Rare Beauty always focuses on lightweight, amazing formulas that enhance your natural beauty.

Kylie Cosmetics

Initially, Kylie Cosmetics gained popularity because of their liquid lipsticks with matching lip liners. After that, the brand expanded its product range such as eyeshadow palettes, blushes, highlighters, and skincare products. Kylie Cosmetics launches limited edition collections inspired by Kylie genre’s personal styles and interests.

2. Price Range:

Rare Beauty

To make their products accessible to a broader audience, Rare Beauty’s products are positioned in the mid-range price category. Rare beauty brand provides good quality products without breaking the bank. Because of their price range, it is accessible to a broader audience in the U.S. and other countries.

Kylie Cosmetics

Kylie Cosmetics is a luxurious brand with a higher product price range. Their products can be more appealing for those seeking luxury brands but it is not budget-friendly like Rare Beauty’s products.

3. Comprehensiveness

Rare Beauty

Inclusivity is one of the good features of Rare Beauty’s products. It provides a wide range of shades and undertone, and because of that all skin tones and types can find the product according to their preferences. They launched the Rare Impact Fund to increase access to mental health resources.

Kylie Cosmetics

Initially, Kylie Cosmetics did not launch a wide range of shades. It has faced criticism for not being an inclusive brand. Later, Kylie Cosmetics made efforts to expand their shade range. Since then it has taken some steps to improve its inclusivity but still, they have to work on it.

4. Marketing strategy and social media presence:

Rare Beauty

Rare Beauty gathered attention because of its empowering and body-positivity marketing campaign. Salena Gomez used her platform to promote her brand by conveying self-love and authenticity. Rare Beauty brand maintains its active presence on social media.

Kylie Cosmetics

Kylie Cosmetics is privileged by the Kardashian-Jenner family’s huge social influence. Massive follower of Kylie Jenner regularly promotes her products to maintain its presence on social platforms. Celebrity endorsements and collaboration are the main marketing strategy of this brand.

Conclusion

Rare Beauty and Kylie Cosmetics have different perspectives in the beauty industry. Rare Beauty maintains inclusivity, natural beauty, and empowerment and makes it an appealing choice for those who want to enhance their natural beauty while Kylie Cosmetics represents a luxurious and glamorous brand that is for those who love bold makeup looks and trends.

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